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Dark Pattern: Opt-in above the fold, but opt-out below the fold


One of my colleagues reminded me of a

Dark Pattern

employed by the installer for the

media player for that internet protocol
that got the rug pulled
out from under it.



When you got to the shovelware portion of the installer,
it showed you this:




We have partnered with other companies to bring you these
valuable offers.
Select the ones you wish to install.









Image may be NSFW.
Clik here to view.
☐
LitWare Deluxe Trial Edition
By LitWare, Inc.






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Clik here to view.
☐
ProseWare Search Toolbar
By ProseWare, Inc.






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Clik here to view.
☐
Toy Shopping Toolbar
By TailSpin Toys



Image may be NSFW.
Clik here to view.
▴

 

 

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Clik here to view.
▾






Next




You see that everything is unchecked, so you click Next.



You have fallen into the trap.



Look at that scroll bar on the right hand side.
It's scrolled only partway through the list.
And if you had scrolled down the list, you would have seen this:




We have partnered with other companies to bring you these
valuable offers.
Select the ones you wish to install.









Image may be NSFW.
Clik here to view.
☐
Toy Shopping Toolbar
By TailSpin Toys






Image may be NSFW.
Clik here to view.
☑
Fabrikam Ad Network
By Fabrikam, Inc.






Image may be NSFW.
Clik here to view.
☑
Web Speed Boost
By Trey Research, Inc.



Image may be NSFW.
Clik here to view.
▴

 

 

 

Image may be NSFW.
Clik here to view.
▾






Next




That's right.
All the items you could see without scrolling
were unchecked by default,
but everything else was
checked by default.



As my colleague noted,
"This may be one of the few times where it cost more to be placed
below the fold."



Bonus reading:
One of the pieces of bundled software was

an app that wants to crash
.


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