The
Innkeeper's Bed & Breakfast brand of baked goods
is sold exclusively at Costco.
One of the varieties they offer is an apple-flavored
bread which they call
HREF="https://www.instacart.com/costco/products/214005-innkeepers-apple-strudel-bread-32-oz"
>Apple Strudel.
If you take a closer look,
you'll see that the packaging actually reads
Apple Strüdel.
The word Strudel comes from the German
word Strudel, which means whirlpool.
There is no umlaut in the original German,
but that never stopped any marketing department from adding one.